Launch was days away. Too many tabs open.

Me: “𝘓𝘦𝘵’𝘴 𝘤𝘦𝘭𝘦𝘣𝘳𝘢𝘵𝘦 𝘭𝘢𝘵𝘦𝘳—𝘵𝘩𝘦𝘳𝘦’𝘴 𝘯𝘰 𝘵𝘪𝘮𝘦”
Matteo: “𝘞𝘦’𝘷𝘦 𝘥𝘰𝘯𝘦 𝘮𝘰𝘳𝘦 𝘪𝘯 𝘭𝘦𝘴𝘴 𝘵𝘪𝘮𝘦”
Me: “𝘞𝘦 𝘥𝘰𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘢 𝘷𝘦𝘯𝘶𝘦 𝘰𝘳 𝘢 𝘨𝘶𝘦𝘴𝘵 𝘭𝘪𝘴𝘵”
Matteo: “𝘊𝘩𝘢𝘭𝘭𝘦𝘯𝘨𝘦 𝘢𝘤𝘤𝘦𝘱𝘵𝘦𝘥”

24h → venue
48h → 50+ RSVPs
72h → a room full of supporters

𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐧𝐨𝐭𝐞: work with people who remind you to stop and to enjoy the view—you 𝘮𝘪𝘨𝘩𝘵 forget on your own. I was 𝐡𝐞𝐚𝐝𝐬‑𝐝𝐨𝐰𝐧; Matteo Greenberg reminded me to 𝐥𝐨𝐨𝐤 𝐮𝐩.

Startups can be a grind. It’s easy to lose sight of the bigger picture.

𝐈𝐭’𝐬 𝐟𝐨𝐫 𝐭𝐡𝐢𝐬: the people who show up—and the moments you stop, look around, and realize how far you’ve come.

𝐍𝐨𝐭𝐞 𝐭𝐨 𝐬𝐞𝐥𝐟: Momentum without moments is traction without tradition.